* Yolande Piazza has been named Google Cloud's vice president of financial services.  * Piazza, who spent 32 years at Citigroup, will be focused on helping Google Cloud lure more Wall Street clients onto the cloud provider's platform.  * Providers are ramping up efforts to recruit financial firms to use the public cloud.  * Sign up here for our Wall Street Insider newsletter. Sign up here to receive updates on all things Innovation Inc. Google Cloud is hiring a long-time Citi executive as cloud providers increase their efforts towards attracting more Wall Street firms. Yolande Piazza was named vice president of financial services at Google Cloud on Tuesday. Piazza spent 32 years at Citigroup, most recently serving as CEO of Citi Fintech, the group responsible for leading the mobile efforts for Citi's consumer bank.  At Google Cloud, Piazza will head up the company's North American financial services sales and customer engineering teams and report to Kirsten Kliphouse, president of North America for Google Cloud. Part of the role will include defining and creating new solutions specifically geared toward Wall Street. Rob Enslin, Google Cloud president, said Piazza's history of knowing how to collaborate in clients will come in handy. "She has a track record in the industry of being hands on and co-creating with customers. We need someone who isn't afraid to experiment and to push on the status quo, all while keeping our customers' best interest at the forefront," Enslin said via email. "It takes imagination, a bold vision, and leadership to bring new cloud solutions to market, and we're confident that Yolande has all of these characteristics and more to excel in this role." Read more: IBM's new head of cloud says there's a $1 trillion opportunity in luring Wall Street firms and other holdouts onto the public cloud. Here's his plan to take on AWS, Google, and Microsoft. Wall Street's adoption of the public cloud has reached a tipping point in recent years, as even those firms that had opposed using the tech have started to turn the corner.  As a result, cloud providers such as Amazon Web Services, Google Cloud, Microsoft, and IBM have all put resources towards attracting clients in financial services, whose heavy use of data equals big contracts.  At the end of 2019, IBM rolled out a cloud specifically catering to Wall Street. A few months later the tech giant hired Howard Boville, who had been the chief technology officer at Bank of America and helped lead its cloud strategy, to run IBM's cloud business.  Boville recently told Business Insider financial firms represent a $1 trillion opportunity for cloud providers.  See more:Wall Street's year in the public cloud: we tracked which big banks are starting to embrace using the tech For Google Cloud, Enslin said offering a service that is flexible and interoperable with other providers remains key. "Our differentiator is that we offer our customers choice. We support an open cloud approach, where customers can freely choose which combination of services and providers will best meet their needs over time," Enslin said.  "We want to give personalized advice and tailored solutions, all for seamless higher quality experiences for the end user," he added. Read more: * Google Cloud and AWS see winning over exchanges as key to pitching Wall Street holdouts on the public cloud * Wall Street is finally willing to go to Amazon's, Google's, or Microsoft's cloud, but nobody can agree on the best way to do it: 'If you pick a favorite and you're wrong, you're fired' SEE ALSO: Wall Street plans to spend nearly half its IT budget on the public cloud in 2020. Here's where firms see the biggest benefits, and what's still holding them back. SEE ALSO: IBM's new head of cloud says there's a $1 trillion opportunity in luring Wall Street firms and other holdouts onto the public cloud. Here's his plan to take on AWS, Google, and Microsoft. SEE ALSO: Bank of America's CTO, who played a key part in a private-cloud strategy execs praised for saving billions, has left the bank Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
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