‘Betrayal’: Pernod Ricard’s PSG tie-up leaves bitter taste for Marseille fans

Brand partnership for pastis, a traditional Marseille aperitif, with arch-rival decried as ‘stab in the back’

It is the quintessential pre-dinner apéro enjoyed in the Provençal afternoon sun, as unmistakably southern French as the clicking sound of a game of pétanque.

But the cloudy, aniseed-flavoured aperitif Ricard Pastis is leaving an aftertaste even more bitter than its makers intended in the mouths of some football fans in the southern city of Marseille. Continue reading...


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